Leadership
almost 4 years agoThe Importance of Being Assertive
Laura Ponting
Published on 14 February 2022

It’s true what they say: communication is key. People with good communication skills tend to report feeling happier and more fulfilled, but one area of communication that seems to be most important is assertion. Being assertive means both being and presenting yourself confidently, and harnessing the ability to precisely communicate with others. Let’s delve further into the importance of being assertive.
Why be more assertive?
Being assertive on any level can have an impact on our mental health. According to the Mayo Clinic, being assertive can increase self-esteem and decrease stress as assertive people are more likely to be respected and better manage their personal and professional life by being able to comfortably say ‘no’ where necessary. Being assertive is also a well-liked trait in the workplace because assertive people can put forward ideas and suggestions, affect the workplace directly and positively, and typically harness positive feelings from colleagues.
The importance of being assertive, not aggressive
Learning assertion in a workplace is a delicate balance, which is why many assertion trainers use the assertive vs aggressive scale to illustrate the difference.
Assertive behaviours include:
- Expressing opinions and standing by beliefs
- Viewing others as equals and striving for mutual respect
- Promoting a fair exchange of ideas in communication
- Having no intention of hurting anyone
- Striving for a win: win situation
- Needing to win
- Seeing others as a biproduct to a communication rather than an equal
- Attacking rather than reasoning
- Being self-focused rather than solution-focused
- Influencing by seeking fear rather than confidence
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